China trade show support

Walk China's trade shows with a team that's been there.

We plan your trip, book supplier meetings, interpret on the floor and follow up after you fly home. Can't travel? We walk the halls for you and send back what we find.

Next up: bauma CHINA, Shanghai, 24–27 Nov 20262026: Canton Fair (Spring & Autumn), Pet Fair Asia, Yiwu
Trade fairs we cover
Where we've been, and where we're heading next

We don't just list trade fairs. We walk them. Here's where our team has been on the ground for Australian buyers in 2026, and the shows we're heading to next.

Shanghai · SNIECbauma CHINA24–27 November 2026
Next up · November 2026
bauma CHINA 2026
Shanghai · construction, mining & building machinery
Before We shortlist exhibitors and book your meetings
On the floor We go with Australian buyers, interpreting and negotiating
After Factory visits and follow-up on quotes & samples
Plan your visit with us
Where we've been in 2026
Attended · Spring & Autumn 2026
Canton Fair (Spring & Autumn)
Guangzhou
Our team walked the show floor across the phases, twice this year, met exhibitors face to face and followed up on quotes and samples for our clients.
On the floor at Pet Fair Asia
Attended · Aug 2026
Pet Fair Asia 2026
Shanghai (SNIEC)
Asia's largest pet industry fair. We ran our Australia–China sourcing mission, with supplier meetings, factory visits and Mandarin negotiation support.
Visited · 2026
Yiwu International Trade Market
Yiwu, Zhejiang
The world's largest small-commodities market. Ideal for low-MOQ sourcing across thousands of product categories, and we know our way around it.

Don't see the fair you're after? Get in touch and we'll tell you what's coming up, and whether we can cover it for you.

Fairs & factory towns by industry

Where it's made, and where it's shown

Most products in China come from one specialist town, and those towns hold their own fairs that are only advertised in Chinese. Pick your industry to see the towns and the fairs coming up, big and small. We can take you, or walk it for you on a video call.

Pet products宠物用品

From freeze-dried treats to rawhide chews and harnesses, China's pet supply comes from a handful of towns in Hebei, Shandong and Zhejiang.

Where it's made
Nanhe District, Xingtai邢台市南和区

Pet food (dry food, treats); calls itself (China's pet industry capital) About 8,500 pet-industry and related businesses plus 8,300 e-commerce sellers.

Weifang (Kuiwen, Zhucheng, Anqiu, Linqu)潍坊市

Pet food and treats, freeze-dried food, pet treadmills and other hardware Pet food exports above 4 billion yuan, about one-third of China's total.

Shuitou Town, Pingyang County, Wenzhou温州市平阳县水头镇

Rawhide chews (from leather offcuts), leashes and harnesses, pet toys, pet food

Shandong + Hebei pet food belt (incl. Yantai pet industry park)山东、河北宠物食品产区

Pet food production Shandong and Hebei together produce nearly 70% of China's pet food.

Fairs coming up
12–15 Nov
2026
China International Pet Show (CIPS)
中国(广州)长城国际宠物水族展览会 CIPS(第30届)
Guangzhou
Export-oriented B2B pet and aquarium fair
Guangzhou
11–13 Dec
2026
Pet Fair South China
亚宠华南宠物用品展
Guangzhou
South China edition of Pet Fair Asia, close to the Guangdong/Shenzhen pet hardware makers
Guangzhou
11–14 Mar
2027
Pet Fair Beijing
亚宠北京宠物展 - 京宠展
Beijing
Northern hub show, a short trip from the Hebei Nanhe and Shandong pet food factories
Beijing
Aug*
2027
Pet Fair Asia
亚洲宠物展览会
Shanghai
Asia's largest pet fair, the benchmark show
Shanghai
Sep*
2027
China Nanhe Pet Industry ExpoLocal
中国·南和宠物产业博览会暨宠物产业国际链博会
Xingtai (Nanhe), Hebei
Run by the country's biggest pet food town; good for pairing with factory visits in the cluster
Xingtai (Nanhe), Hebei
Oct*
2027
China (Weifang) Pet Industry Supply Chain Selection ConferenceLocal
中国(潍坊)宠物产业供应链选品大会
Weifang, Shandong
Product-sourcing event inside a cluster that supplies one-third of China's pet food exports
Weifang, Shandong

* Usual month, based on the last edition. We confirm dates with the organiser before you book anything.

Sourcing pet products? Come with us to a fair and the factory towns, or have us walk the halls and factories for you on a live video call (A$149/hr).

Plan a trip with usBook a video walk-through

Homeware & kitchen家居厨具

Flasks, knives, cookware and ceramics, each with its own specialist town.

Where it's made
Chaozhou (incl. Fengxi)潮州市

Daily-use ceramics: tableware, ceramic sanitary ware, giftware About 25% of China's daily-use ceramics output and about 30% of its daily-use ceramics exports (both No. 1 nationally).

Yongkang (with Wuyi, Jinyun)永康市

Vacuum flasks, cups and kettles, cookware, hardware Over 70% of China's cup and kettle output and exports.

Yangjiang阳江市

Kitchen knives, scissors, kitchen tools and cookware 75% of China's knife and scissor output and 85% of its knife and scissor exports.

Fairs coming up
15 Apr – 5 May
2027
141st Canton Fair Phase 2 (homeware, kitchenware, ceramics, gifts)
第141届中国进出口商品交易会(广交会)第二期
Guangzhou
Three phases: 15–19 Apr (electronics, appliances, hardware, lighting, machinery), 23–27 Apr (homeware, gifts, furniture, building materials), 1–5 May (toys, baby, apparel, stationery, health). Anchor for any spring trip.
Guangzhou
16–18 May
2027
China (Yiwu) Gifts & Home Fair
中国(义乌)礼品、时尚用品及家庭用品展览会
Yiwu, Zhejiang
Low-MOQ household goods, close to the Yongkang flask cluster
Yiwu, Zhejiang
Sep*
2027
China Hardware Fair (Yongkang)
中国五金博览会(永康五金博览会)
Yongkang, Zhejiang
Held inside the cup/kettle and cookware cluster, so fair visits pair easily with factory tours
Yongkang, Zhejiang
Oct*
2027
China (Yangjiang) International Hardware, Knives & Scissors ExpoLocal
中国(阳江)国际五金刀剪博览会(刀博会)
Yangjiang, Guangdong
Direct access to the town that makes 75% of China's knives
Yangjiang, Guangdong
Oct*
2027
China Jingdezhen International Ceramics Fair
中国景德镇国际陶瓷博览会
Jingdezhen, Jiangxi
Ceramics-capital fair with high-end and design tableware
Jingdezhen, Jiangxi

* Usual month, based on the last edition. We confirm dates with the organiser before you book anything.

Sourcing homeware? Come with us to a fair and the factory towns, or have us walk the halls and factories for you on a live video call (A$149/hr).

Plan a trip with usBook a video walk-through

Furniture家具

Sofas, office chairs, solid wood and outdoor furniture, made in towns where whole streets are factories.

Where it's made
Longjiang Town, Shunde, Foshan佛山市顺德区龙江镇

Sofas, upholstered furniture, furniture materials and components Nearly 3,000 furniture makers.

Anji County湖州市安吉县

Office chairs, chairs and sofas, bamboo furniture One in three chairs made in China comes from Anji, and it supplies about half of China's chair exports.

Nankang District, Ganzhou赣州市南康区

Solid-wood furniture (beds, dining sets, cabinets) 2025 furniture cluster revenue above 290 billion yuan (2,900).

Linhai台州市临海市

Outdoor furniture, parasols and awnings, garden and leisure products (home of Zhejiang Yongqiang) More than 1,000 related firms by 2025.

Fairs coming up
18–21 Mar
2027
China International Furniture Fair (CIFF) Guangzhou
中国(广州)国际家具博览会 CIFF(第59届)
Guangzhou
Asia's biggest furniture fair, including an outdoor furniture section
Guangzhou
16–20 Mar
2027
Famous Furniture Fair (Dongguan)
国际名家具(东莞)展览会(名家具展)
Dongguan (Houjie), Guangdong
Runs the same week as CIFF; Houjie factories sit right next to the venue
Dongguan (Houjie), Guangdong
30 Mar – 2 Apr
2027
H+R Design Expo Shanghai (hotel & commercial furniture)
上海国际酒店家具、商业定制及软装设计博览会 H+R
Shanghai
Contract and hospitality furniture; the 2026 Shenzhen edition had a cross-border e-commerce outdoor furniture zone
Shanghai
May*
2027
China (Ganzhou) Furniture Industry ExpoLocal
中国(赣州)家具产业博览会(南康家博会)
Nankang, Ganzhou, Jiangxi
Factory-floor fair for China's biggest solid-wood furniture town
Nankang, Ganzhou, Jiangxi
Sep*
2027
Furniture China (Shanghai)
中国国际家具展览会(上海浦东家具展)
Shanghai
Major export-focused autumn furniture fair, with outdoor furniture halls
Shanghai

* Usual month, based on the last edition. We confirm dates with the organiser before you book anything.

Sourcing furniture? Come with us to a fair and the factory towns, or have us walk the halls and factories for you on a live video call (A$149/hr).

Plan a trip with usBook a video walk-through

Home textiles家纺

Bedding, curtains and towels from three towns that supply most of China's home textiles.

Where it's made
Dieshiqiao, Haimen, Nantong南通市海门区叠石桥

Bedding sets, quilts and duvets, pillows, bed linen 2,500+ upstream and downstream firms.

Haining嘉兴市海宁市

Curtain and upholstery fabrics, warp-knit home textiles About 35% of China's home-textile market (curtain/upholstery fabric).

Gaoyang County, Baoding保定市高阳县

Towels, bath towels, blankets More than 4,200 firms in the towel supply chain (spinning through dyeing and logistics).

Yuhang, Hangzhou杭州市余杭区

Curtains, sofa fabrics, bedding

Fairs coming up
10–12 Mar
2027
Intertextile Shanghai Home Textiles – Spring Edition
中国国际家用纺织品及辅料(春夏)博览会
Shanghai
Main spring home-textile show; Gaoyang and Nantong delegations exhibit
Shanghai
Mar*
2027
Haining China International Home Textile (Spring) ExpoLocal
海宁中国·国际家用纺织品(春季)博览会
Haining, Zhejiang
Held in the market of the curtain-fabric capital (35% national share)
Haining, Zhejiang
15–17 Apr
2027
Nantong International Textile Expo (NTIE)Local
南通国际家纺、服装面料暨辅料展览会(南通纺博会)
Nantong, Jiangsu
Regional fair next to the Dieshiqiao bedding cluster
Nantong, Jiangsu
May*
2027
Nantong Home Textile Ecosystem Partner ConferenceLocal
南通家纺生态伙伴大会(叠石桥)
Haimen (Dieshiqiao), Nantong
Supplier-matchmaking event attended by Amazon, TikTok Shop and Temu; useful for e-commerce buyers
Haimen (Dieshiqiao), Nantong
Aug*
2027
Intertextile Shanghai Home Textiles – Autumn Edition
中国国际家用纺织品及辅料(秋冬)博览会
Shanghai
World's largest home-textile trade fair
Shanghai

* Usual month, based on the last edition. We confirm dates with the organiser before you book anything.

Sourcing home textiles? Come with us to a fair and the factory towns, or have us walk the halls and factories for you on a live video call (A$149/hr).

Plan a trip with usBook a video walk-through

Toys & baby玩具母婴

Photo: Our team checking samples at a toy booth

Plastic toys, wooden toys, kids' bikes and strollers, each with its own county.

Where it's made
Chenghai, Shantou汕头市澄海区

Plastic, electronic, AI and IP/collectible toys, building blocks, RC toys; 'China toy & gift capital' 68,000+ toy production/trading units.

Pinghu (Xincang town)嘉兴平湖市

Strollers, kids' ride-on and electric children's vehicles 300+ children's vehicle makers producing over 10 million units/yr, 1,300+ patents, sold to 100+ countries (China News, Apr 2025).

Pingxiang County, Xingtai邢台市平乡县

Kids' bikes, children's vehicles, ride-on toys; branded 'China children's vehicle capital' Its 22nd expo (Oct 2026) drew 1,700+ exhibiting companies and 10,000+ buyers from 50+ countries (Xinhua).

Yunhe County, Lishui丽水市云和县

Wooden toys, wooden educational toys, puzzles; 'China wooden toy hometown' 1,100+ wooden toy manufacturers, exporting to 80+ countries (China News, Aug 2026).

Yangzhou (Hanjiang District)扬州市

Plush/stuffed toys and soft gifts Annual output over RMB 20 billion, exports about RMB 3-4 billion/yr (Yangzhou Evening News, Oct 2025).

Fairs coming up
31 Mar – 2 Apr
2027
Shenzhen International Toy & Hobby Fair (with baby/stroller fair)
2027年第39届国际玩具及潮玩
Shenzhen, Guangdong
Biggest south-China toy fair; with its co-located shows it covers toys, collectibles, strollers and baby products together
Shenzhen, Guangdong
Jul*
2027
CBME China (Children Baby Maternity Expo)
CBME孕婴童展
Shanghai
World's largest baby/maternity trade show: 270,000 m2 with six co-located shows
Shanghai
Oct*
2027
China Shantou (Chenghai) International Toys & Gifts Fair
汕头·澄海国际玩具礼品博览会(玩博会)
Shantou (Chenghai), Guangdong
The toy cluster's own fair: 100,000 m2 and 2,500+ brands right next to the factories, so a fair visit plus factory tours fit in one trip
Shantou (Chenghai), Guangdong
Oct*
2027
Pingxiang International Bicycle & Children's Vehicle Toy ExpoLocal
平乡国际自行车童车玩具博览会
Pingxiang County, Xingtai, Hebei
County-level fair, almost unknown in English, with 1,700+ kids' bike and ride-on makers in one place
Pingxiang County, Xingtai, Hebei

* Usual month, based on the last edition. We confirm dates with the organiser before you book anything.

Sourcing toys? Come with us to a fair and the factory towns, or have us walk the halls and factories for you on a live video call (A$149/hr).

Plan a trip with usBook a video walk-through

Gifts, crafts & Christmas礼品工艺

Christmas decor, ceramics, wood carving and small gifts, from Yiwu out to the craft counties.

Where it's made
Yiwu (Christmas goods)金华义乌市

Christmas decorations, festive and party goods, small gifts (20,000+ Christmas product categories) Christmas goods exports RMB 4.75 billion in Jan-Aug 2026 (+10.9%).

Dongyang金华东阳市

Wood carving, bamboo weaving, carved wooden furniture and crafts 1,300+ wood-carving/bamboo/furniture firms, 60,000+ workers.

Dehua County, Quanzhou泉州市德化县

Ceramic gifts and figurines, porcelain tableware, tea sets, seasonal ceramic ornaments 4,500+ ceramics firms with over 100,000 workers (Oct 2025).

Xianyou County, Putian莆田市仙游县

Classical carved furniture, wood/stone crafts, art and craft goods 2,300+ craft firms, 200,000+ workers.

Fairs coming up
Nov*
2026
China (Dongyang) Wood Carving & Bamboo Weaving Arts & Crafts ExpoLocal
中国(东阳)木雕竹编工艺美术博览会(东博会)
Dongyang, Zhejiang
Craft cluster fair with master carvers; good fit for a virtual walk-through
Dongyang, Zhejiang
Apr*
2027
China (Shenzhen) International Gift & Home Products Fair
中国(深圳)国际礼品及家居用品展览会(深圳礼品展)
Shenzhen, Guangdong
Very large gifts fair: 300,000 m2 and 4,500+ exhibitors
Shenzhen, Guangdong
16–18 May
2027
Yiwu Gifts & Home Fair (GIFTS & HOME)
中国(义乌)礼品、时尚用品及家庭用品展览会
Yiwu, Zhejiang
Gifts fair inside the world's biggest small-goods market; walk the fair, then the Futian market
Yiwu, Zhejiang
Oct*
2027
Dehua Ceramics ExpoLocal
德化陶瓷博览会(瓷博会)
Dehua County, Quanzhou, Fujian
County fair spread across three ceramics markets, with 1,100+ storefronts in the tea-set city alone
Dehua County, Quanzhou, Fujian
Oct*
2027
Cross-Strait (Putian) Arts & Crafts ExpoLocal
海峡两岸(莆田)工艺品博览会
Putian, Fujian
Shop window for the Putian/Xianyou wood and stone carving cluster
Putian, Fujian

* Usual month, based on the last edition. We confirm dates with the organiser before you book anything.

Sourcing gifts and Christmas decor? Come with us to a fair and the factory towns, or have us walk the halls and factories for you on a live video call (A$149/hr).

Plan a trip with usBook a video walk-through

Packaging & printing包装印刷

Gift boxes, mailers, labels and the machines that make them.

Where it's made
Longgang, Wenzhou温州龙港市

Printed packaging, paper bags and boxes, labels, gift and collectible-toy packaging, printing machinery 886 licensed printing firms and about 47,000 related business entities.

Dongguang County, Cangzhou沧州市东光县

Carton and corrugated box machinery, packaging machinery (known nationally as a carton machinery base) Its 2026 carton machinery fair had 331 exhibitors and about 25,000 visitors (trade-fair listing).

Xiong County (Xiongan)保定雄县

Plastic packaging, film bags, packaging printing, latex balloons About 4,000 plastics firms.

Fairs coming up
4–6 Mar
2027
Sino-Pack & Printing South China
第33届华南国际印刷工业展览会 / 第33届中国国际包装工业展览会
Guangzhou, Guangdong
Main south-China packaging and printing show; packaging and print machinery under one roof
Guangzhou, Guangdong
Mar*
2027
Qingdao International Printing & Packaging Equipment Exhibition (CIPP)Local
青岛国际印刷及包装设备展览会(CIPP)
Qingdao, Shandong
North-China regional print/packaging equipment show, little known overseas
Qingdao, Shandong
Apr*
2027
Dongguang International Carton Equipment & Machinery ExpoLocal
东光国际纸箱设备机械展(河北东光博览会)
Dongguang County, Cangzhou, Hebei
County fair inside the carton-machinery cluster; useful for buyers setting up box/packaging lines
Dongguang County, Cangzhou, Hebei
Sep*
2027
ZJPP EXPO - Zhejiang (Yiwu) Packaging & Printing ExhibitionLocal
浙江(义乌)包装印刷展览会
Yiwu, Zhejiang
Packaging suppliers serving Yiwu small-goods sellers (e-commerce mailers, gift boxes): 516 exhibitors
Yiwu, Zhejiang

* Usual month, based on the last edition. We confirm dates with the organiser before you book anything.

Sourcing packaging? Come with us to a fair and the factory towns, or have us walk the halls and factories for you on a live video call (A$149/hr).

Plan a trip with usBook a video walk-through

Stationery文具

Pens, pencils, staplers, erasers and notebooks. Each one is a different town.

Where it's made
Ninghai County, Ningbo宁波市宁海县

Office stationery: staplers, binder clips, pencil sharpeners, glue sticks, cutters (home of Deli) 772 stationery makers with RMB 34.55 billion sales in 2024, about 20.2% of China's stationery manufacturing.

Fenshui town, Tonglu, Hangzhou杭州桐庐县分水镇

Ballpoint, gel and marker pens, pen components (tips, balls) Nearly 900 pen and component firms.

Qingyuan County, Lishui丽水市庆元县

Wooden pencils 10 billion pencils/yr, over 40% of China's output.

Lai'an County, Chuzhou滁州市来安县

Erasers and stationery gifts About 600 million erasers/yr, output RMB 230 million, 2,500+ designs.

Gaotang County, Liaocheng聊城市高唐县

Exercise books and notebooks Capacity over 600 million books/yr, output over RMB 200 million.

Fairs coming up
25–27 Mar
2027
China (Ningbo) International Stationery Fair (CNISE)
宁波国际文具礼品展(中国国际文具礼品博览会,CNISE)
Ningbo, Zhejiang
Regional fair close to the Ninghai cluster; easy to add factory visits
Ningbo, Zhejiang
1–5 May
2027
Canton Fair Phase 3 (Spring 2027)
第141届中国进出口商品交易会(广交会)第三期
Guangzhou, Guangdong
Phase 3 covers office stationery and also toys and baby/maternity products (gifts and festive goods are in Phase 2)
Guangzhou, Guangdong
10–12 Jun
2027
China Stationery Fair (CSF)
上海文具展(中国文化用品商品交易会,CSF)
Shanghai
China's main stationery trade show (about 80,000 m2)
Shanghai
Oct*
2027
Hangzhou Fenshui Pen Industry ExpoLocal
杭州分水笔业博览会
Fenshui town, Tonglu, Zhejiang
Town-level fair with 160+ pen makers and 312 booths, only in Chinese
Fenshui town, Tonglu, Zhejiang

* Usual month, based on the last edition. We confirm dates with the organiser before you book anything.

Sourcing stationery? Come with us to a fair and the factory towns, or have us walk the halls and factories for you on a live video call (A$149/hr).

Plan a trip with usBook a video walk-through

Beauty & cosmetics美妆

OEM skincare and makeup, plus packaging, mostly around Guangzhou and Zhejiang.

Where it's made
Baiyun District, Guangzhou广州白云区

Cosmetics OEM/ODM, skincare, colour cosmetics; Guangzhou is China's largest cosmetics manufacturing city Jan–Sep 2026: 684 above-scale cosmetics firms in Baiyun, output ~36.1 billion yuan (+19.7%).

Daixi Beauty Town, Wuxing District, Huzhou湖州吴兴区埭溪美妆小镇

Cosmetics brands and contract makers, nail polish, skincare; upstream/downstream beauty supply chain 300+ beauty supply-chain firms.

Yiwu义乌

Colour cosmetics (makeup) manufacturing and export, plus cosmetics trading/agents 169 cosmetics manufacturers (80%+ colour cosmetics), 300+ supporting firms.

Lianshi Town, Nanxun District, Huzhou湖州南浔区练市镇

Newer cluster: cosmetics ODM (Jiaheng), cosmetics equipment, sterilisation, polymer raw materials and a high-end cosmetic packaging project 10 beauty-related projects of 100 million yuan+ each attracted.

Fairs coming up
29–30 Dec
2026
CIBE Shenzhen
深圳国际美博会(CIBE深圳)
Shenzhen
Smaller year-end CIBE edition, in the window for a Dec 2026 trip
Shenzhen
24–26 Feb
2027
PCHi (Personal Care & Homecare Ingredients)
中国(广州)国际化妆品及个人护理品原料展
Guangzhou
Ingredients/formulation show for buyers developing private-label skincare
Guangzhou
Mar*
2027
China International Beauty Expo (CIBE) Guangzhou
中国(广州)国际美博会
Guangzhou
China's biggest beauty trade show, held every March and September; huge OEM/packaging halls
Guangzhou
4–6 Mar
2027
CiE Beauty Innovation Expo Hangzhou
杭州美妆创新展(品观CiE)
Hangzhou
Trade-only show focused on new brands, Zhejiang supply chain and packaging; close to Huzhou/Yiwu clusters
Hangzhou
Jun*
2027
China Yiwu Cross-Border Beauty Industry ExpoLocal
中国义乌跨境美妆产业博览会
Yiwu
Brand-new export-focused beauty fair (2026 first edition) covering makeup, packaging and supply chain
Yiwu

* Usual month, based on the last edition. We confirm dates with the organiser before you book anything.

Sourcing cosmetics? Come with us to a fair and the factory towns, or have us walk the halls and factories for you on a live video call (A$149/hr).

Plan a trip with usBook a video walk-through

Hair & wigs假发

Wigs, extensions and false lashes from the towns that supply most of the world.

Where it's made
Xuchang许昌

Human-hair and synthetic wigs, hair extensions; world's largest hair-products distribution and export base About 6 in 10 wigs worldwide.

Juancheng County, Heze菏泽鄄城县

Hair extensions, wigs, raw-hair processing ~1,000 business entities, ~100,000 jobs.

Pingdu (Qingdao)青岛平度

False eyelashes (largest cluster in China) 5,000+ operators, ~60,000 workers, ~120 million pairs exported a year, output ~10 billion yuan.

Fairs coming up
17–19 Mar
2027
China Hair Expo (Spring), Zhengzhou
中国发制品春季交易会(郑州发博会)
Zhengzhou
Main national wig fair, 2 hours from Xuchang factories; organised by CCCLA
Zhengzhou
Jul*
2027
Xuchang Hair Products Summer Procurement MatchmakingLocal
许昌发制品夏季采购对接会
Xuchang
Local buyer-meets-factory event run by Xuchang commerce bureau, inside the wig market itself
Xuchang
Aug*
2027
Juancheng Hair Products ExpoLocal
鄄城发制品博览会
Juancheng, Heze
County-level expo held inside the factory park; 2025 edition drew 150+ overseas buyers
Juancheng, Heze
Sep*
2027
Yiwu Global Hair Products Expo (GHPE)
义乌国际时尚发制品展(义乌发博会)
Yiwu
Wig and hair-accessory show in Yiwu; Xuchang makers exhibit here too
Yiwu
20–22 Sep
2027
Hangzhou International Fashion Hair Products Expo
杭州国际时尚发制品展(杭州发博会)
Hangzhou
Newer hair fair in the Yangtze Delta; pairs with a Zhejiang sourcing trip
Hangzhou

* Usual month, based on the last edition. We confirm dates with the organiser before you book anything.

Sourcing wigs and hair products? Come with us to a fair and the factory towns, or have us walk the halls and factories for you on a live video call (A$149/hr).

Plan a trip with usBook a video walk-through

Apparel, shoes & bags服装鞋包

Sports shoes, kidswear, womenswear, bags and leather goods.

Where it's made
Jinjiang晋江

Sports shoes, sportswear, shoe materials; full chain within 50 km About 1 in 5 sports shoes worldwide.

Zhili Town, Wuxing District, Huzhou湖州织里镇

Children's clothing and school uniforms About 2 billion kidswear pieces a year, sales near 100 billion yuan, shipped to 165 countries.

Humen Town, Dongguan东莞虎门镇

Womenswear and fashion apparel, livestream/e-commerce apparel

Baigou New City, Baoding保定白沟新城

Bags, luggage, backpacks, leather goods 4,000+ manufacturers, ~1 billion bags a year, output 47.1 billion yuan, ~30% of domestic market.

Shiling Town, Huadu District, Guangzhou广州花都狮岭镇

Leather handbags, bags and leather goods Guangzhou official described the Guangzhou bag belt (incl. Shiling) as the world's largest bag/leather-goods cluster, selling to 150+….

Fairs coming up
Apr*
2027
China (Jinjiang) International Footwear & Sports Industry Expo
中国(晋江)国际鞋业暨国际体育产业博览会(晋江鞋博会)
Jinjiang
2025 edition: 516 exhibitors, 60,000 m2; shoe brands plus shoe-material suppliers
Jinjiang
Apr*
2027
Asia Bag & Leather Goods Trade Fair and Selection Ordering MeetingLocal
亚洲箱包皮具交易会暨选品订货会
Guangzhou
Ordering-meeting format timed to Canton Fair
Guangzhou
Apr*
2027
Guangzhou International Leather Goods & Bag Procurement FestivalLocal
广州国际皮具箱包采购节
Guangzhou
Two-week buying festival run by a wholesale leather market; aligns with Canton Fair phase 2/3
Guangzhou
Oct*
2027
China (Humen) International Garment Fair
中国(虎门)国际服装交易会(虎门服交会)
Dongguan (Humen)
Run with Humen e-commerce festival and fashion week; 150+ apparel firms and 100+ e-commerce firms
Dongguan (Humen)
Oct*
2027
China Baigou International Bag ExpoLocal
中国·白沟国际箱包博览会
Baigou, Baoding
Town-level bag fair in a 4,000-factory cluster; 2023 drew ~500 buyers from 19 countries
Baigou, Baoding

* Usual month, based on the last edition. We confirm dates with the organiser before you book anything.

Sourcing apparel, shoes or bags? Come with us to a fair and the factory towns, or have us walk the halls and factories for you on a live video call (A$149/hr).

Plan a trip with usBook a video walk-through

Jewellery & accessories饰品珠宝

Freshwater pearls, crystal and fashion accessories, bought where they're made.

Where it's made
Shanxiahu Town, Zhuji诸暨山下湖镇

Freshwater pearls: farming, processing, pearl jewellery, livestream wholesale (East China International Jewelry City) About 80% of China's and 70% of world freshwater pearl output.

Donghai County, Lianyungang连云港东海县

Crystal and gemstone beads, bracelets, carvings; crystal raw-stone trading and livestream e-commerce Crystal trade 48.3 billion yuan Jan–Aug 2026 (66.7% via e-commerce).

Fairs coming up
May*
2027
Shanxiahu World Pearl ConferenceLocal
山下湖·世界珍珠大会
Zhuji
Pearl-industry conference and trade event in the pearl town itself
Zhuji
16–18 May
2027
Yiwu Gifts & Home Fair
中国(义乌)礼品、时尚用品及家庭用品展览会
Yiwu
Gifts and fashion accessories fair in Yiwu, base of China's small-accessories trade
Yiwu
Sep*
2027
Donghai International Crystal Mineral & Gemstone ExpoLocal
东海国际水晶矿物宝石博览会(东海水晶节)
Donghai, Lianyungang
County crystal fair in the world's biggest crystal market; great for virtual walk-throughs
Donghai, Lianyungang
Oct*
2027
Shanxiahu International Pearl-Opening FestivalLocal
山下湖(国际)开蚌节
Zhuji
Consumer-facing pearl festival with 20 pearl firms; visual content for live video
Zhuji

* Usual month, based on the last edition. We confirm dates with the organiser before you book anything.

Sourcing jewellery? Come with us to a fair and the factory towns, or have us walk the halls and factories for you on a live video call (A$149/hr).

Plan a trip with usBook a video walk-through

Hardware & tools五金工具

Locks, doors, knives, power tools and cookware hardware.

Where it's made
Yongkang, incl. Wuyi & Jinyun永康

Door/security doors & smart locks, power tools, cookware, thermos cups, leisure vehicles, cleaning tools 800+ door makers, 300+ smart-lock makers and 1,500+ supporting firms (People's Daily China City News, Aug 2024).

Yangjiang (Yangdong district)阳江

Kitchen knives, scissors, blades, hardware cutting tools, plus parts and blade machinery ~75% of China's knife/scissor output and ~85% of exports.

Qidong (Nantong)启东 电动工具

Power tools (drills, grinders etc.), e.g. Dongcheng Power tools named a local pillar industry.

Fairs coming up
17–19 Mar
2027
China International Hardware Fair (CIHF)
第40届中国国际五金博览会
Shanghai
Biggest China hardware show – 3,200+ exhibitors, 170,000 m²
Shanghai
May*
2027
China (Yongkang) Door Industry ExpoLocal
中国(永康)国际门业博览会
Yongkang, Zhejiang
Niche door/lock show in the cluster with 800+ door makers
Yongkang, Zhejiang
Sep*
2027
China Hardware Fair (Yongkang)
中国五金博览会(永康五金博览会)
Yongkang, Zhejiang
Held right inside the hardware cluster – factory visits within a short drive of the hall
Yongkang, Zhejiang
Sep*
2027
National Hardware Trade Fair (Autumn)
全国五金商品交易会(秋季)
Linyi, Shandong
Long-running domestic trade (wholesaler) fair; Linyi is a huge wholesale-market city
Linyi, Shandong
Oct*
2027
China (Yangjiang) International Hardware, Knives & Scissors ExpoLocal
中国(阳江)国际五金刀剪博览会(阳江刀博会)
Yangjiang, Guangdong
Cluster fair for the city making ~75% of China's knives; 266 exhibitors in 2026
Yangjiang, Guangdong
9–11 Oct
2027
China International Hardware Show (CIHS)
上海科隆五金展
Shanghai
Koelnmesse-run, export-oriented hardware show
Shanghai

* Usual month, based on the last edition. We confirm dates with the organiser before you book anything.

Sourcing hardware and tools? Come with us to a fair and the factory towns, or have us walk the halls and factories for you on a live video call (A$149/hr).

Plan a trip with usBook a video walk-through

Lighting & LED灯具照明

Decorative and commercial lighting from China's two lighting towns.

Where it's made
Guzhen Town, Zhongshan中山古镇

Decorative lighting, chandeliers, commercial/LED fixtures, lighting components 40+ years of development.

Zouqu Town, Zhonglou District, Changzhou常州钟楼区邹区

Full chain from light sources to finished fixtures; large lighting wholesale market ~1,300 lighting manufacturers (2024).

Fairs coming up
18–21 Mar
2027
Guzhen International Lighting Fair – Spring (GILF)
第36届中国(古镇)国际灯饰博览会(春季)
Zhongshan (Guzhen), Guangdong
Town-level fair inside the cluster; whole town of showrooms open during the fair
Zhongshan (Guzhen), Guangdong
18–21 Mar
2027
Guzhen Lighting Production Equipment, Materials & Components FairLocal
古镇灯饰生产设备原辅材料及配套服务展
Zhongshan (Guzhen), Guangdong
Supply-chain side – parts, drivers, materials; good for private-label buyers
Zhongshan (Guzhen), Guangdong
9–12 Jun
2027
Guangzhou International Lighting Exhibition (GILE)
广州国际照明展览会(光亚展)
Guangzhou
The flagship Asian lighting show, ~3,000 exhibitors
Guangzhou
Sep*
2027
Zouqu International Lighting ExpoLocal
邹区国际照明博览会
Changzhou, Jiangsu
Town-level fair in a 1,300-factory cluster almost unknown to English-speaking buyers
Changzhou, Jiangsu
Oct*
2027
Guzhen International Lighting Fair – Autumn
中国(古镇)国际灯饰博览会(秋季)
Zhongshan (Guzhen), Guangdong
1,000+ exhibitors; 5,400+ overseas pre-registrants from 126 countries in 2026
Zhongshan (Guzhen), Guangdong

* Usual month, based on the last edition. We confirm dates with the organiser before you book anything.

Sourcing lighting? Come with us to a fair and the factory towns, or have us walk the halls and factories for you on a live video call (A$149/hr).

Plan a trip with usBook a video walk-through

Outdoor & camping户外露营

Tents, trekking poles, outdoor jackets and garden furniture.

Where it's made
Linhai临海 户外休闲用品

Outdoor furniture, awnings, parasols, garden products (home of Zhejiang Yongqiang) 1,000+ related enterprises by 2025.

Shendu Town, Ninghai County宁海县深甽镇 登山杖

Trekking/hiking poles and related outdoor gear ~15 million trekking poles a year, >75% of national output of the category.

Sanmen County三门县 冲锋衣

Waterproof outdoor shell jackets 300+ makers producing ~60% of national output.

Ningbo宁波 帐篷/露营装备

Tents, camping equipment Tent exports RMB 796m in Jan–Aug 2026, up 6.3% y/y.

Xixian County息县 帐篷

Tents in a textile/outdoor industrial park (e.g. Henan Beisili) Local textile-outdoor park supports ~20,000 jobs.

Fairs coming up
20–22 Nov
2026
Shanghai RV Show
上海房车展
Shanghai
Caravan/camping lifestyle gear
Shanghai
7–10 Jan
2027
ISPO Beijing
ISPO Beijing 亚洲运动用品与时尚展
Beijing
Main winter outdoor/sports brand show
Beijing
19–21 Mar
2027
Hangzhou International Camping Life Expo (CLE)
杭州户外露营生活展(中国露营展CLE)
Hangzhou, Zhejiang
Camping-specific show in the heart of the Zhejiang outdoor belt (Ningbo/Taizhou)
Hangzhou, Zhejiang
May*
2027
China (Yiwu) International Outdoor & Courtyard Products ExpoLocal
义乌国际户外及庭院用品博览会(中文名待核实)
Yiwu, Zhejiang
Small garden/outdoor show (243 exhibitors) in the Yiwu wholesale hub
Yiwu, Zhejiang
Jul
2027
ISPO Shanghai
慕尼黑上海户外展(ISPO Shanghai)
Shanghai
Summer outdoor/camping brand & OEM show
Shanghai

* Usual month, based on the last edition. We confirm dates with the organiser before you book anything.

Sourcing outdoor gear? Come with us to a fair and the factory towns, or have us walk the halls and factories for you on a live video call (A$149/hr).

Plan a trip with usBook a video walk-through

Sports & fitness运动健身

Commercial gym equipment, home fitness and rackets.

Where it's made
Ningjin County, Dezhou德州宁津县 健身器材

Commercial & home fitness equipment (strength, cardio, outdoor fitness) ~3,000 fitness firms.

Shangguan Township, Fuyang (Hangzhou)杭州富阳区上官乡

Badminton, tennis, table-tennis, beach and pickleball rackets 200+ firms making ~150 million rackets a year, output >RMB 2bn.

Nantong南通 健身器材

Home fitness gear (dumbbells, exercise bikes etc.), e-commerce oriented

Fairs coming up
12–14 Mar
2027
IWF Shanghai International Fitness Expo
IWF上海国际健身展
Shanghai
Main fitness show; Ningjin factories exhibit as a group
Shanghai
18–21 Apr
2027
Global Sources Sports & Outdoor Show
香港环球资源运动及户外用品展
Hong Kong
Export-focused; overlaps with Canton Fair trip timing
Hong Kong
May*
2027
Ningjin Fitness Equipment ExhibitionLocal
宁津健身器材展览会
Ningjin County, Dezhou, Shandong
County-level fair; 200–300 local factories, then walk straight into their workshops
Ningjin County, Dezhou, Shandong
13–16 May
2027
China Sport Show
中国国际体育用品博览会(中国体博会)
Chengdu, Sichuan
China's largest sporting goods fair, ~2,000 exhibitors, 200,000 m²
Chengdu, Sichuan

* Usual month, based on the last edition. We confirm dates with the organiser before you book anything.

Sourcing fitness equipment? Come with us to a fair and the factory towns, or have us walk the halls and factories for you on a live video call (A$149/hr).

Plan a trip with usBook a video walk-through

Electronics & appliances电子家电

Photo: Huaqiangbei electronics market, Shenzhen

Small appliances, kitchen electricals and electronics components.

Where it's made
Huaqiangbei, Futian, Shenzhen深圳福田区华强北

Electronics wholesale and component market: phones and accessories, components, consumer gadgets, AI hardware and robot parts; also R&D and small-batch makers About 1.45 km² with 115,000 businesses.

Cixi, Ningbo浙江宁波慈溪

Small appliances: irons, hair dryers, heaters, coffee machines, kitchen and personal-care appliances, plus a deep parts supply base More than 2,000 finished-appliance makers and nearly 10,000 parts suppliers.

Shunde, Foshan (Beijiao, Leliu, Ronggui)广东佛山顺德

Large and small home appliances (Midea's home base), kitchen appliances, appliance parts Appliance output of nearly RMB 370bn in 2022 from more than 3,000 makers and suppliers.

Huangpu Town and the northern Zhongshan appliance belt (Huangpu, Dongfeng, Nantou)广东中山黄圃镇及中山北部家电产业带

Small kitchen and home appliances at OEM/ODM scale; host of the China Household Appliances Trade Fair The 37th trade fair (Mar 2026) linked to more than 10,000 appliance makers in the northern Zhongshan belt and drew 69,000 trade buyers….

Fairs coming up
Mar*
2027
China Cixi Household Appliances ExpoLocal
第22届中国慈溪家用电器博览会
Cixi, Ningbo
Factory-direct cluster show with about 500 local small-appliance makers; almost unknown in English
Cixi, Ningbo
Mar*
2027
China Household Appliances Trade Fair (Zhongshan)
第38届中国家电交易会(中山家电展)
Zhongshan (Huangpu Town)
Town-level OEM appliance show: 69,000 buyers and RMB 1.95bn in intended deals in 2026
Zhongshan (Huangpu Town)
17–20 Mar
2027
Appliance & Electronics World Expo (AWE)
AWE2027 中国家电及消费电子博览会
Shanghai
Brand-level benchmark show (150,000 m², more than 1,200 exhibitors); good for trend scouting before cluster visits
Shanghai
9–11 Apr
2027
China Information Technology Expo (CITE)
2027中国电子信息博览会(CITE)
Shenzhen
Consumer electronics plus components zone, 15 minutes from Huaqiangbei; easy to combine with a market walk
Shenzhen

* Usual month, based on the last edition. We confirm dates with the organiser before you book anything.

Sourcing appliances or electronics? Come with us to a fair and the factory towns, or have us walk the halls and factories for you on a live video call (A$149/hr).

Plan a trip with usBook a video walk-through

Machinery & equipment机械设备

New, used and remanufactured construction machinery, plus small industrial equipment.

Where it's made
Changsha湖南长沙

Construction machinery OEMs (Sany, Zoomlion, Sunward), R&D and standards; host of CICEE Described by Hunan Daily as the 'brain and heart' of Hunan's construction-machinery chain, home to Sany and Zoomlion.

Xiangtan (Central China International Machinery Park) and Xiangyin remanufacturing park湖南湘潭

Used and remanufactured construction machinery trading, repair and export (excavators and loaders to Southeast Asia and Africa) Xiangtan has the largest used-equipment trading market in central China.

Xuzhou江苏徐州

Cranes, pile drivers, loaders and excavators (XCMG, Caterpillar) and a large supply chain Cluster has reached the RMB 100bn+ level, with more than 100 large firms and 300+ supply-chain companies.

Jining山东济宁

Construction and mining machinery (Shantui, Komatsu Shantui) plus a cluster of small-excavator and mini-machinery makers Local suppliers provide more than 70% of the parts for complete machines (Tencent News, Aug 2026).

Fairs coming up
23–27 Nov
2026
bauma CHINA
bauma CHINA 2026 第十三届中国国际工程机械、建材机械、矿山机械、工程车辆及设备博览会
Shanghai
Asia's biggest construction machinery show (330,000 m²), held every two years; next edition 2028
Shanghai
20–22 Nov
2026
Yiwu International Intelligent Equipment ExpoLocal
义乌国际智能装备博览会(义乌装博会,第12届)
Yiwu
About 2,000 booths of small agricultural, textile and plastics machinery plus drones and robots; fits a Yiwu sourcing trip
Yiwu
12–15 May
2027
Changsha International Construction Equipment Exhibition (CICEE)
第五届长沙国际工程机械展览会(CICEE 2027)
Changsha
About 300,000 m² planned, with more than 350,000 trade visitors per edition; 1 hour from the Xiangtan used-machinery market
Changsha
Sep*
2027
Jining International Construction Machinery & Mining Equipment ExpoLocal
济宁国际工程机械及矿山装备博览会
Jining
New cluster show (70,000 m², outdoor demo area) focused on small and mining machinery from local makers
Jining

* Usual month, based on the last edition. We confirm dates with the organiser before you book anything.

Sourcing machinery? Come with us to a fair and the factory towns, or have us walk the halls and factories for you on a live video call (A$149/hr).

Plan a trip with usBook a video walk-through

Building materials建材

Stone, tiles, taps and sanitaryware, straight from the source towns.

Where it's made
Shuitou Town, Nan'an福建南安水头镇

Natural stone import, processing and trade: marble and granite slabs, large-format panels, stone products A RMB 100bn-scale stone cluster with thousands of firms, handling more than 70% of China's domestic stone import/export trade (Haisi….

Yunfu广东云浮

Stone processing (slabs, prefabricated stone, artificial stone) and stone machinery More than 7,000 stone businesses and about RMB 350bn in 2024 gross industrial output.

Foshan (Nanzhuang/Chancheng, Nanhai)广东佛山

Ceramic tiles, sanitary ceramics, the China Ceramics City trade market and the Tanzhou ceramics show Ceramics output of about RMB 120bn in 2025 (preliminary figure, Foshan Ceramics Industry Association via Qianzhan).

Luncang Town, Nan'an (China Plumbing City)福建南安仑苍镇

Taps, valves, plumbing fittings, sanitaryware and kitchen/bath hardware Industry estimates put the Nan'an plumbing and sanitaryware cluster at more than RMB 100bn in output.

Fairs coming up
8–11 Nov
2026
China (Nan'an) Shuitou International Stone FairLocal
第二十五届中国(南安)水头国际石材博览会
Nan'an (Shuitou)
Town-level stone fair in the stall district itself; the new centre runs '1+365' year-round trading, which suits virtual walks
Nan'an (Shuitou)
16–19 Mar
2027
Xiamen International Stone Fair
第27届中国厦门国际石材展览会
Xiamen
More than 2,000 brands and buyers from 120 countries; 1 hour from Shuitou for factory follow-ups
Xiamen
Mar*
2027
Fujian (Nan'an) Kitchen & Bath ExhibitionLocal
第五届福建(南安)厨卫展览会
Nan'an (Luncang Town)
Held inside the plumbing market: 360 exhibitors plus more than 2,000 market merchants
Nan'an (Luncang Town)
Apr*
2027
China (Nan'an) Plumbing, Pump & Valve and Fire Equipment Fair, Phase 2: Sanitaryware & HardwareLocal
第二十三届中国
Nan'an
400+ local makers; RMB 380m in on-site sales in 2026, and Yiwu buyers attend
Nan'an
Apr*
2027
Foshan Uniceramics Expo (Tanzhou)
2027佛山潭洲陶瓷展
Foshan (Beijiao, Shunde)
Tile and sanitaryware makers' own show (about 1,300 exhibitors), timed after the Canton Fair
Foshan (Beijiao, Shunde)
Jul*
2027
China (Guangzhou) International Building Decoration Fair (CBD Fair)
第29届中国(广州)国际建筑装饰博览会(中国建博会)
Guangzhou
About 2,000 exhibitors across doors, windows, tiles, bathrooms and custom furniture; a key mid-year building-products show
Guangzhou
Oct*
2027
Yunfu International Stone Technology ExhibitionLocal
第二十四届广东云浮国际石材科技展览会
Yunfu
Cluster show for 7,000 Yunfu stone firms; barely covered in English
Yunfu

* Usual month, based on the last edition. We confirm dates with the organiser before you book anything.

Sourcing building materials? Come with us to a fair and the factory towns, or have us walk the halls and factories for you on a live video call (A$149/hr).

Plan a trip with usBook a video walk-through

Big sourcing fairs & markets综合展会

Photo: Our team at Canton Fair

The big all-category fairs and wholesale markets. Good anchors for any trip.

Where it's made
Yiwu International Trade City浙江义乌国际商贸城

General merchandise wholesale: toys, gifts, hardware, stationery, household goods, festive goods Nearly 80,000 stalls with more than 2.1 million product types.

Linyi Commercial City山东临沂商城

China's largest cluster of specialised wholesale markets plus a logistics hub: building materials, hardware, small commodities, vehicles Market turnover of RMB 646.5bn and a logistics total of RMB 1.01 trillion in Jan–Nov 2025 (Sina Finance, Jan 2026).

Fairs coming up
Mar*
2027
East China Import & Export Commodity Fair (ECF)
第35届中国华东进出口商品交易会(华交会)
Shanghai
About 3,300 East China exporters of apparel, textiles, home goods and gifts; season opener a month before the Canton Fair
Shanghai
Mar*
2027
China (Linyi) Small Commodities Expo
第二十三届中国(临沂)小商品博览会
Linyi
2,000+ exhibitors next to China's biggest wholesale market cluster; almost unknown to Australian buyers
Linyi
15 Apr – 5 May
2027
141st Canton Fair (Spring 2027)
第141届中国进出口商品交易会(2027春季广交会)
Guangzhou
Three phases: 15–19 Apr (electronics, appliances, hardware, lighting, machinery), 23–27 Apr (homeware, gifts, furniture, building materials), 1–5 May (toys, baby, apparel, stationery, health). Anchor for any spring trip.
Guangzhou
Oct*
2027
142nd Canton Fair (Autumn 2027)
第142届中国进出口商品交易会(2027秋季广交会)
Guangzhou
Autumn anchor trip; pairs with the Yiwu Fair and Yunfu/Shuitou stone fairs
Guangzhou
Oct*
2027
China Yiwu International Commodities Fair (Yiwu Fair)
第33届中国义乌国际小商品(标准)博览会(义博会)
Yiwu
About 3,000 exhibitors and 4,500 booths, plus the Trade City market next door for live market walks
Yiwu

* Usual month, based on the last edition. We confirm dates with the organiser before you book anything.

Sourcing general merchandise? Come with us to a fair and the factory towns, or have us walk the halls and factories for you on a live video call (A$149/hr).

Plan a trip with usBook a video walk-through
Who this is for
Made for buyers who can't be everywhere at once
Trade fair buyers
For brands and wholesalers attending major shows like the Canton Fair, Pet Fair Asia, CIFF, CTE, CPHI and Intertextile — we walk the floor for you and report back in real time.
Supplier visits
Got a shortlist of suppliers but can't get there yourself? We visit on your behalf for face-to-face checks and on-site coordination.
Multi-city trips
Need to cover ground across Shenzhen, Guangzhou, Shanghai, Ningbo and other manufacturing hubs? We can plan and support multi-stop trips.
Why use this service
What you get from working with us
Save the airfare
Get a presence at the show without the cost and time of flying yourself or your team to China.
See it live
Live video walkthroughs of booths and products, so you can ask questions and make decisions on the spot.
Follow-up handled
After the show, we follow up with suppliers on your behalf — samples, quotes, and next steps.
From the field
Real visits, real suppliers

A glimpse of recent work — live show coverage at Pet Fair Asia, supplier visits across China, and product development for Australian pet brands.

On the ground in China
On the ground in China
With our China-based partners
With our China-based partners
Pet furniture product development
Pet furniture in development
Canton Fair show floor
On-site at the Canton Fair
Canton Fair show floor
On-site at the Canton Fair
Ready to source smarter from China?

Let's chat about what you're selling and how we can help. Or join our free Seller Circle first.